Pullmantur, one of Spains largest cruise operators, have their turnaround activities in the Baltic Sea placed in Malmö. The cruise ships dock at Frihamnen, only a short walking distance from the city centre.
The passengers arrive in Malmö via Malmö Airport, travelling with Pullmantur Air. The first docking was in May 2013, and there has been an average of 10 turnaround visits from the Cruise ship Empress every year since.
The ship holds 1.800 passengers, a majority of them Spanish, and has a crew of around 700. To accommodate the arrivals, a new cruise terminal has been opened and the pier area as a whole has recieved a makeover.
– Pullmanturs relocation was a major breakthrough for Malmö as a cruise destination, says Anna Wittgren, Business Area Manager for leisure at Malmö Turism.
– For several years now, we collaborated with Swedavia, CMP and port agents to convince Pullmantur and Pullmantur Air to move their turnaround operation from Copenhagen to Malmö. The relocation has benefited retailers and other tourism related businesses in Malmö greatly. Numbers derived from similar turnaround operations in Copenhagen show that the average turnaround passenger spends around 1.700 SEK (€180) at the turnaround destination.